Get profitable estimates and jobs as easily as buying a Coke from a vending machine...
...without having to pick up the phone or get off the ladder
Most people, contractors especially, really screw up their websites...
(if they even have one)
...because they try to make their sites all about THEM and not about the cool humans they serve.
And worse!
They try and look like they are this massive company that works in this impressive tall office tower or whatever and wouldn't you be blessed to talk with us!
Literally, no one cares.
"Can you make my kitchen look amazing?"
"Yes!"
"Are you a real person?"
"Yes!"
That's all that matters to our clients, so we simply have to prove that.
No one is going to ANY cabinet painter's website to kill time.
"You good?"
"You real?"
"You work in my neighbourhood?"
"Ok let's talk."
But there's a way to do this badly and a way to do it well.
So that's the first thing you need.
If you work with me I'll build you your "I'm a real person and I can help you" Website...
...or clean your old one up...
...so visitors know you're a real human being and that you are great at what you do!
Most cabinet guys either don't have a Facebook Page or they posted once 3 years ago.
Unfortunately, having a Facebook Page is necessary to run "Itch Ads"...
...which is the type of ad that works on Facebook and Instagram.
So we also have to make your Facebook Page look like you are still in business.
Just like the "I'm a real person and I can help you" Website, it isn't critical to have your Facebook Page absolutely magically perfect.
Most of your competition isn't doing anything, so anything you do puts you a leg above.
But it's a good idea to get enough up there with some recency and frequency...
...ideally with some reviews...
...so that people know you are still in business.
Hence the name!
And I will do that for you while you are on-site or driving around so you don't have to figure all that out.
(However, if we DO build your Facebook Page up to a really high level with frequent reviews and pictures...
...then your Facebook Page can actually become a huge asset to help you close jobs!
SOMETIMES in as little as 12 text messages!
(See below...)
This is really is the secret sauce that needs to be coordinated with the other two.
It's the "conversation starter" that makes people want to check you out.
Every morning, hundreds of people in your service area wake up...
...plod down to their kitchens...
...put on that pot of coffee...
...look around...
...and get that twinge-y disappointed "itch" that their favorite room in the house is looking a little grungy and tired.
They pour their coffee...
...open their phone to Doom Scroll Facebook and Instagram and...
"Huh...I can get a brand new kitchen in a week?"
"How much does that cost?"
"Who is this magician?"
To find out...
...these people will go to your "I'm a real person and I can help you" Website...
...and your "I'm still in business" Facebook Page...
...to joyfully discover you are a real person...
...in business...
...and in fact...
...a real-life magician!
Then, when we make it easy for these people to get in touch with you...
...they will excitedly give you their name, number, and email...
...or simply send you a message on Facebook Messenger...
...and BOOM!
You have a lead!
Check out the screenshots below to see what crazy stuff can happen next.
Stuff I wouldn't have believed 15 years ago...
(if you're on mobile, sorry, these images might be a bit small. If you zoom in or go on your laptop or desktop it will be a lot easier to see)
(I've blocked out the personal information but you can see the volume of messages and the last message that was sent to get a sense that we are in real conversations with these people.)
(I've knocked on 100,000 doors by myself and with my teams over the years. This still blows my mind.)
I work with you to assemble your best photos...
...and curate your best reviews...
...to attract the types of clients that are the most fun and profitable to work for...
...not the biggest pains in the ass.
Next, I'll take that content and assemble it into your very own Estimate Vending machine.
I'll then show our Proven Ad to people that actually want cabinet refinishing to generate buyers on Facebook and Instagram...
...formulas that are generating leads LITERALLY right now and have been generating leads for the last 3 years.
Getting leads is fun!
But missing calls and weeding out tire kickers is not...
...especially when you are already running around getting material to site and responding to texts and calls from your crews.
Look... not ALL jobs are as easy to land as the one in the screenshots.
And it still takes jumping on the leads quickly before they lose interest or go somewhere else.
If you are currently running around to sites or doing estimates of painting yourself then you need someone to do this or you will lose jobs and waste your money.
So, once we get a lead, I will personally contact the client to see if they are serious, I can ballpark a quote, and book a site visit in your calendar to confirm the price.
No more missing calls, playing phone tag, or losing potential clients because you are stuck on site until 10 pm (...or are simply wiped out and need to chill out with a beer and a movie).
I'm your computer guy (but with over 10 years of on-site experience).
The on-site stuff is all you.
Can you help the client pick gorgeous colours?
Can you upsell to whole kitchen repaints?
Can you upsell new tile backsplashes or countertops?
Can you find more rooms in their home to spruce up?
Can you upsell exterior painting?
Can you deliver an amazing experience so they tell all their friends and neighbours?
All upsells, repeat, and referral jobs you land are GRAVY!
Want a job?
Go to your Estimate Vending Machine.
Want to add a 2nd, 3rd, or 4th truck?
Go to your Estimate Vending Machine.
Want a vacation?
Don't!
Booked 3 months in advance?
Press pause!
Turn it off and don't pay!
It's kinda like cryogenically freezing the best door-to-door guy of all time and thawing them out at will!
Now that your Estimate Vending Machine is built and working you can go to it whenever you want.
You get new clients when you need them...
...and not when you are swamped!
You can turn the vending machine up or down depending on how busy you are...
...or want to be.
It's pretty wild!
Are you the type of contractor that is late all the time...
...tries to squeeze every last penny out of every job...
...short-changes your subs...
...buys crappy material that's guaranteed to fail...
...skips steps to save a measly 13 minutes just to waste 45 minutes on TikTok...
...and doesn't care about your tools?
In other words...
...do you suck?
Then it probably won't work out.
There's an expression I learned that goes like this...
"There's no way to kill a bad business faster than with great marketing"
Guys screw up and make mistakes.
That's fine.
I know I have.
I've paid out more money in labour and material on jobs than I've been paid AND put in 100ish hours of my own labour for free.
Not fun.
But things happen and sometimes you have to take an "L" to get the job done properly...
...even if the client is going to hate you after no matter what.
(They usually respect you more after though and become your best referral sources...)
But there's no absolutely no excuse for skipping steps on jobs...
...or not showing up to appointments without proper notification...
...or not fixing mistakes when they happen.
Painters aren't like bankers or lawyers that get paid MORE when even they crash the entire economy.
We get paid for tangible results.
We're supposed to make homes look gorgeous.
And people will be able to tell pretty damn quick if we don't give a shit.
So if you're a sociopathic spreadsheet junkie that doesn't care about their work, clients, employees, or respect other people's time...
...then yes... there's a catch!
I'll either screen you out before we start...
...or, if you're really good at hiding it and end up making it past my "Shitty Person Screening System"...
...it will quickly manifest in your work and professionalism and I will simply stop working with you.
But if you love making homes look amazing...
...and show up on time...
...and do your best...
...and stand by your work...
...and fix your mistakes...
...EVEN IF you feel like you still need to learn more and practice more to become an excellent cabinet refinisher...
...then there is no catch!
You're the kind of cat I want to help grow and make a lot of money.
Showing up on time, trying your best on every job, and fixing mistakes is all anyone can ask for.
And I'm sure you've heard from your clients that they are BEGGING for contractors in all trades who do just that.
...and most good guys don't know how to DEMONSTRATE they are a good guy...
...and get that message to the right people.
They are usually too busy doing great work...
...until suddenly they wake up on a Sunday morning without any jobs booked for Monday.
That's fundamentally what your Estimate Vending Machine will do.
Demonstrate to the right people that you're a good guy and great at what you do.
The Estimate Vending Machine works and it has worked for the last 3 years...
...even in November, December, and January when things can be super slow.
I'd love to show you how and help you stay busy or add a crew.
You don't have to be the absolute best cabinet guy on the planet TODAY...
...you simply have to want to get better on every job and do right by your clients, employees, subs, your family...
...and yourself...
...and perhaps be prepared to be busy ;)
But this is a lot of hot air and my fingers are getting tired from typing so much.
Proof is in the pudding, right?
So let's jump on a Zoom call, we can meet each other, and I can show you more.
Send me an email at brian@brianmolloy.ca and put "Estimate Vending Machine" in the subject line and we can schedule a time to jump on a Zoom!