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Cabinet Refinishing Estimates and Jobs Booked In Your Calendar For You
Get profitable estimates and jobs as easily as buying a Coke from a vending machine...
...without having to pick up the phone or get off the ladder
What is an "Estimate Vending Machine"?
What is an "Estimate Vending Machine"?
The Estimate Vending Machine is a proven system where you can put in money whenever you want and cabinet refinishing estimates and jobs pop out.
The Estimate Vending Machine is a proven system where you can put in money whenever you want and cabinet refinishing estimates and jobs pop out.
Literally that simple.
Literally that simple.
My name is Brian Molloy and I ran a painting business in Toronto, Ontario for over 10 years...
My name is Brian Molloy and I ran a painting business in Toronto, Ontario for over 10 years...
...and I got all my jobs going door-to-door.
...and I got all my jobs going door-to-door.
Door-to-door lead generation is great...
Door-to-door lead generation is great...
...and I was great at it!
...and I was great at it!
Door-to-door has 3 of the 4 things you want in a lead source:
Door-to-door has 3 of the 4 things you want in a lead source:
It is very Predictable - you'll get a lead every 30 doors...
It is very Predictable - you'll get a lead every 30 doors...
...Profitable - it only takes about an hour to knock on 30 doors...
...Profitable - it only takes about an hour to knock on 30 doors...
...and Proactive - you are in full control whether you knock or not...
...and Proactive - you are in full control whether you knock or not...
...and therefore getting leads or not.
...and therefore getting leads or not.
In other words, you aren't twiddling your thumbs praying for the phone to ring.
In other words, you aren't twiddling your thumbs praying for the phone to ring.
The problem is that door-to-door
The problem is that door-to-door
DOES NOT SCALE!
DOES NOT SCALE!
In spite of my mother always saying how amazing I was...
In spite of my mother always saying how amazing I was...
...I couldn't figure out how to knock on doors, do estimates, and paint jobs all at the exact same time.
...I couldn't figure out how to knock on doors, do estimates, and paint jobs all at the exact same time.
And so for 10 years, it felt like I was constantly starting the business from scratch.
And so for 10 years, it felt like I was constantly starting the business from scratch.
I would knock on doors and get a bunch of leads.
I would knock on doors and get a bunch of leads.
Then do the estimates (not getting leads).
Then do the estimates (not getting leads).
Produce the jobs (not getting leads or selling).
Produce the jobs (not getting leads or selling).
And then have to start over from zero.
And then have to start over from zero.
That sucked.
That sucked.
I tried hiring people to go knocking for me...
I tried hiring people to go knocking for me...
...and that worked, but it worked TOO WELL!
...and that worked, but it worked TOO WELL!
If you send one guy out there for one day they should be getting you 6-8 leads.
If you send one guy out there for one day they should be getting you 6-8 leads.
Those leads should turn into 4-6 estimates...
Those leads should turn into 4-6 estimates...
...and those estimates should turn into $4000-6000 in work...
...and those estimates should turn into $4000-6000 in work...
...every day.
...every day.
This means hiring just ONE full-time door knocker that's any good and you need 5 trucks on the road IMMEDIATELY to produce all the work!
This means hiring just ONE full-time door knocker that's any good and you need 5 trucks on the road IMMEDIATELY to produce all the work!
You go from one truck to 5...
You go from one truck to 5...
...2-3 painters to 10 OVERNIGHT!
...2-3 painters to 10 OVERNIGHT!
And if you have ever tried to find ONE decent painter or sub crew that knows what they are doing or shows up on time you know how hard that can be...
And if you have ever tried to find ONE decent painter or sub crew that knows what they are doing or shows up on time you know how hard that can be...
...it's not like it has never been done...
...it's not like it has never been done...
...but I, personally, wasn't able to figure it out.
...but I, personally, wasn't able to figure it out.
That being said, if your new door-to-door guy isn't getting 6-8 leads a day...
That being said, if your new door-to-door guy isn't getting 6-8 leads a day...
...then they aren't going to be making enough money to want to stick around when the weather is cold or rainy...
...then they aren't going to be making enough money to want to stick around when the weather is cold or rainy...
...OR you are going to have to pay them too much for each lead.
...OR you are going to have to pay them too much for each lead.
This is why it is almost impossible to grow a small painting business with door knocking alone.
This is why it is almost impossible to grow a small painting business with door knocking alone.
"Why not just hire a guy for one or two days a week?"
"Why not just hire a guy for one or two days a week?"
It's a good question with a similar answer as above.
It's a good question with a similar answer as above.
How do you keep that person?
How do you keep that person?
How can they make enough money to be interested in staying?
How can they make enough money to be interested in staying?
Door-to-door is practically speaking pretty simple, but emotionally difficult, especially if you aren't a seasoned vet.
Door-to-door is practically speaking pretty simple, but emotionally difficult, especially if you aren't a seasoned vet.
So you can't.
So you can't.
There does not exist on this planet an experienced door-to-door guy that is going to work for you one day a week at a rate that the painting business model can afford.
There does not exist on this planet an experienced door-to-door guy that is going to work for you one day a week at a rate that the painting business model can afford.
That means you will have to hire and train someone.
That means you will have to hire and train someone.
And there is a decent amount of churn for door to door reps.
And there is a decent amount of churn for door to door reps.
So instead of being able to hire a guy to free up your time...
So instead of being able to hire a guy to free up your time...
...you end up spending all your time hiring and training door knockers and the rest of the business collapses immediately.
...you end up spending all your time hiring and training door knockers and the rest of the business collapses immediately.
It's a mess!
It's a mess!
I knew I needed a lead source that was as Predictable, Profitable, and Proactive as door-to-door...
I knew I needed a lead source that was as Predictable, Profitable, and Proactive as door-to-door...
...but also SCALEABLE to my business size...
...but also SCALEABLE to my business size...
...and ideally, one that would keep working even if I was on site, getting material, doing estimates...
...and ideally, one that would keep working even if I was on site, getting material, doing estimates...
...or drinking beers!
...or drinking beers!
So I've spent the last 5 years learning about online marketing, advertising, and automation to solve this problem...
So I've spent the last 5 years learning about online marketing, advertising, and automation to solve this problem...
...and the last 3 years testing it.
...and the last 3 years testing it.
And now I have created a proven system that...
And now I have created a proven system that...
...while it is far from perfect...
...while it is far from perfect...
... we're working on improving it and making it smoother and more automated every day...
... we're working on improving it and making it smoother and more automated every day...
...it STILL generates Predictable, Profitable, and Proactive leads and jobs that are Scaleable to the size of your business.
...it STILL generates Predictable, Profitable, and Proactive leads and jobs that are Scaleable to the size of your business.
Need one job in two weeks to fill a cancellation?
Need one job in two weeks to fill a cancellation?
Breezy.
Breezy.
Need to book 8 jobs a month and be booked 2 months in advance to justify hiring and training 4 new guys, buying the trucks, the vehicle wrap, and the sprayers?
Need to book 8 jobs a month and be booked 2 months in advance to justify hiring and training 4 new guys, buying the trucks, the vehicle wrap, and the sprayers?
Done.
Done.
You will get jobs without you even having to pick up your phone or get off the ladder!
You will get jobs without you even having to pick up your phone or get off the ladder!
I've done this for the last 3 years with one cabinet guy...
I've done this for the last 3 years with one cabinet guy...
...and I want to find a few more awesome guys...
...and I want to find a few more awesome guys...
...install an Estimate Vending Machine in their businesses...
...install an Estimate Vending Machine in their businesses...
...and help them grow.
...and help them grow.
What is an Estimate Vending Machine made of?
What is an Estimate Vending Machine made of?
An Estimate Vending Machine is actually made of 3 simple things a lot of guys have...
An Estimate Vending Machine is actually made of 3 simple things a lot of guys have...
...but are RARELY done well...
...but are RARELY done well...
...and almost never done well together in a coordinated fashion...
...and almost never done well together in a coordinated fashion...
...all at the same time!
...all at the same time!
That's the trick.
That's the trick.
Thing 1) An "I'm a real person and I can help you" Website
Thing 1) An "I'm a real person and I can help you" Website
Most people, contractors especially, really screw up their websites...
(if they even have one)
...because they try to make their sites all about THEM and not about the cool humans they serve.
And worse!
They try and look like they are this massive company that works in this impressive tall office tower or whatever and wouldn't you be blessed to talk with us!
Literally, no one cares.
"Can you make my kitchen look amazing?"
"Yes!"
"Are you a real person?"
"Yes!"
That's all that matters to our clients, so we simply have to prove that.
No one is going to ANY cabinet painter's website to kill time.
"You good?"
"You real?"
"You work in my neighbourhood?"
"Ok let's talk."
But there's a way to do this badly and a way to do it well.
So that's the first thing you need.
If you work with me I'll build you your "I'm a real person and I can help you" Website...
...or clean your old one up...
...so visitors know you're a real human being and that you are great at what you do!
Thing #2: An "I'm still in business" Facebook Page
Thing #2: An "I'm still in business" Facebook Page
Most cabinet guys either don't have a Facebook Page or they posted once 3 years ago.
Unfortunately, having a Facebook Page is necessary to run "Itch Ads"...
...which is the type of ad that works on Facebook and Instagram.
So we also have to make your Facebook Page look like you are still in business.
Just like the "I'm a real person and I can help you" Website, it isn't critical to have your Facebook Page absolutely magically perfect.
Most of your competition isn't doing anything, so anything you do puts you a leg above.
But it's a good idea to get enough up there with some recency and frequency...
...ideally with some reviews...
...so that people know you are still in business.
Hence the name!
And I will do that for you while you are on-site or driving around so you don't have to figure all that out.
(However, if we DO build your Facebook Page up to a really high level with frequent reviews and pictures...
...then your Facebook Page can actually become a huge asset to help you close jobs!
SOMETIMES in as little as 12 text messages!
(See below...)
Thing #3: "Ninja Itch Ads" shown to the right people with an easy way to get in touch with you
Thing #3: "Ninja Itch Ads" shown to the right people with an easy way to get in touch with you
This is really is the secret sauce that needs to be coordinated with the other two.
It's the "conversation starter" that makes people want to check you out.
Every morning, hundreds of people in your service area wake up...
...plod down to their kitchens...
...put on that pot of coffee...
...look around...
...and get that twinge-y disappointed "itch" that their favorite room in the house is looking a little grungy and tired.
They pour their coffee...
...open their phone to Doom Scroll Facebook and Instagram and...
"Huh...I can get a brand new kitchen in a week?"
"How much does that cost?"
"Who is this magician?"
To find out...
...these people will go to your "I'm a real person and I can help you" Website...
...and your "I'm still in business" Facebook Page...
...to joyfully discover you are a real person...
...in business...
...and in fact...
...a real-life magician!
Then, when we make it easy for these people to get in touch with you...
...they will excitedly give you their name, number, and email...
...or simply send you a message on Facebook Messenger...
...and BOOM!
You have a lead!
Check out the screenshots below to see what crazy stuff can happen next.
Stuff I wouldn't have believed 15 years ago...
Here's an example of an Estimate Vending Machine closing a $3700 job in Vancouver in just 12 text messages on August 16th, 2023...
Here's an example of an Estimate Vending Machine closing a $3700 job in Vancouver in just 12 text messages on August 16th, 2023...
(if you're on mobile, sorry, these images might be a bit small. If you zoom in or go on your laptop or desktop it will be a lot easier to see)
The leads are real...
The leads are real...
(I've blocked out the personal information but you can see the volume of messages and the last message that was sent to get a sense that we are in real conversations with these people.)
...and we are even quoting and booking jobs over Facebook Messenger!
...and we are even quoting and booking jobs over Facebook Messenger!
(I've knocked on 100,000 doors by myself and with my teams over the years. This still blows my mind.)
If you told me in 2006 when I first started painting...
If you told me in 2006 when I first started painting...
...when Facebook barely existed outside the universities...
...when Facebook barely existed outside the universities...
...the iPhone was merely a sparkle in Steve Jobs' eye...
...the iPhone was merely a sparkle in Steve Jobs' eye...
...and I was getting all my leads knocking on doors...
...and I was getting all my leads knocking on doors...
...that you could sell a $3700 paint job with just 12 text messages...
...that you could sell a $3700 paint job with just 12 text messages...
...I would have had Arizona lakefront property to sell you.
...I would have had Arizona lakefront property to sell you.
But here we are folks!
But here we are folks!
It's usually not this easy...
It's usually not this easy...
...but sometimes it is!
...but sometimes it is!
And I can build AND RUN your Estimate Vending Machine for you...
And I can build AND RUN your Estimate Vending Machine for you...
...so you don't even have to look at your phone...
...so you don't even have to look at your phone...
...get off the ladder...
...get off the ladder...
...or put down your beer!
...or put down your beer!
How Building and Running Your Estimate Vending Machine Will Work...
How Building and Running Your Estimate Vending Machine Will Work...
Step 1: I help you curate your "Favorite Client Bait"
Step 1: I help you curate your "Favorite Client Bait"
I work with you to assemble your best photos...
...and curate your best reviews...
...to attract the types of clients that are the most fun and profitable to work for...
...not the biggest pains in the ass.
Step 2: I build your Estimate Vending Machine
Step 2: I build your Estimate Vending Machine
Next, I'll take that content and assemble it into your very own Estimate Vending machine.
Step 3: I hunt down interested homeowners with money
Step 3: I hunt down interested homeowners with money
I'll then show our Proven Ad to people that actually want cabinet refinishing to generate buyers on Facebook and Instagram...
...formulas that are generating leads LITERALLY right now and have been generating leads for the last 3 years.
Step 4: I'll Qualify and Book Estimates (and sometimes even Jobs) FOR YOU!
Step 4: I'll Qualify and Book Estimates (and sometimes even Jobs) FOR YOU!
Getting leads is fun!
But missing calls and weeding out tire kickers is not...
...especially when you are already running around getting material to site and responding to texts and calls from your crews.
Look... not ALL jobs are as easy to land as the one in the screenshots.
And it still takes jumping on the leads quickly before they lose interest or go somewhere else.
If you are currently running around to sites or doing estimates of painting yourself then you need someone to do this or you will lose jobs and waste your money.
So, once we get a lead, I will personally contact the client to see if they are serious, I can ballpark a quote, and book a site visit in your calendar to confirm the price.
No more missing calls, playing phone tag, or losing potential clients because you are stuck on site until 10 pm (...or are simply wiped out and need to chill out with a beer and a movie).
Step 5: You go to the site, verify the price, book the job, upsell if you want, and collect the deposit!
Step 5: You go to the site, verify the price, book the job, upsell if you want, and collect the deposit!
I'm your computer guy (but with over 10 years of on-site experience).
The on-site stuff is all you.
Can you help the client pick gorgeous colours?
Can you upsell to whole kitchen repaints?
Can you upsell new tile backsplashes or countertops?
Can you find more rooms in their home to spruce up?
Can you upsell exterior painting?
Can you deliver an amazing experience so they tell all their friends and neighbours?
All upsells, repeat, and referral jobs you land are GRAVY!
Step 6: Lather Rinse Repeat... at your own pace!
Step 6: Lather Rinse Repeat... at your own pace!
Want a job?
Go to your Estimate Vending Machine.
Want to add a 2nd, 3rd, or 4th truck?
Go to your Estimate Vending Machine.
Want a vacation?
Don't!
Booked 3 months in advance?
Press pause!
Turn it off and don't pay!
It's kinda like cryogenically freezing the best door-to-door guy of all time and thawing them out at will!
Now that your Estimate Vending Machine is built and working you can go to it whenever you want.
You get new clients when you need them...
...and not when you are swamped!
You can turn the vending machine up or down depending on how busy you are...
...or want to be.
It's pretty wild!
I charge upfront to build your Estimate Vending Machine but after the initial setup...
I charge upfront to build your Estimate Vending Machine but after the initial setup...
...you ONLY pay a flat fee for each job you collect deposits on!
...you ONLY pay a flat fee for each job you collect deposits on!
"That sounds crazy! What's the catch?"
"That sounds crazy! What's the catch?"
Well... do you suck?
Well... do you suck?
Are you the type of contractor that is late all the time...
...tries to squeeze every last penny out of every job...
...short-changes your subs...
...buys crappy material that's guaranteed to fail...
...skips steps to save a measly 13 minutes just to waste 45 minutes on TikTok...
...and doesn't care about your tools?
In other words...
...do you suck?
Then it probably won't work out.
There's an expression I learned that goes like this...
"There's no way to kill a bad business faster than with great marketing"
Guys screw up and make mistakes.
That's fine.
I know I have.
I've paid out more money in labour and material on jobs than I've been paid AND put in 100ish hours of my own labour for free.
Not fun.
But things happen and sometimes you have to take an "L" to get the job done properly...
...even if the client is going to hate you after no matter what.
(They usually respect you more after though and become your best referral sources...)
But there's no absolutely no excuse for skipping steps on jobs...
...or not showing up to appointments without proper notification...
...or not fixing mistakes when they happen.
Painters aren't like bankers or lawyers that get paid MORE when even they crash the entire economy.
We get paid for tangible results.
We're supposed to make homes look gorgeous.
And people will be able to tell pretty damn quick if we don't give a shit.
So if you're a sociopathic spreadsheet junkie that doesn't care about their work, clients, employees, or respect other people's time...
...then yes... there's a catch!
I'll either screen you out before we start...
...or, if you're really good at hiding it and end up making it past my "Shitty Person Screening System"...
...it will quickly manifest in your work and professionalism and I will simply stop working with you.
But if you love making homes look amazing...
...and show up on time...
...and do your best...
...and stand by your work...
...and fix your mistakes...
...EVEN IF you feel like you still need to learn more and practice more to become an excellent cabinet refinisher...
...then there is no catch!
You're the kind of cat I want to help grow and make a lot of money.
Showing up on time, trying your best on every job, and fixing mistakes is all anyone can ask for.
And I'm sure you've heard from your clients that they are BEGGING for contractors in all trades who do just that.
...and most good guys don't know how to DEMONSTRATE they are a good guy...
...and get that message to the right people.
They are usually too busy doing great work...
...until suddenly they wake up on a Sunday morning without any jobs booked for Monday.
That's fundamentally what your Estimate Vending Machine will do.
Demonstrate to the right people that you're a good guy and great at what you do.
The Estimate Vending Machine works and it has worked for the last 3 years...
...even in November, December, and January when things can be super slow.
I'd love to show you how and help you stay busy or add a crew.
You don't have to be the absolute best cabinet guy on the planet TODAY...
...you simply have to want to get better on every job and do right by your clients, employees, subs, your family...
...and yourself...
...and perhaps be prepared to be busy ;)
But this is a lot of hot air and my fingers are getting tired from typing so much.
Proof is in the pudding, right?
So let's jump on a Zoom call, we can meet each other, and I can show you more.
Do you want to see behind the scenes of an Estimate Vending Machine in action?
Do you want to see behind the scenes of an Estimate Vending Machine in action?
Send me an email at brian@brianmolloy.ca and put "Estimate Vending Machine" in the subject line and we can schedule a time to jump on a Zoom!
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